Our Story
The Struggle Was Real
My wife is a licensed therapist with a thriving practice and a genuine passion for helping her clients. But when it came to marketing? That was a different story.
She knew she needed a social media presence to reach more people who could benefit from her work. But between client sessions, notes, continuing education, and actually having a life — finding time to create consistent, quality content felt impossible.
We Tried Everything
First, she tried doing it all herself. Late nights crafting posts, weekends spent planning content calendars. The results? Burnout and inconsistent posting that didn't move the needle.
Then came the marketing agencies and freelancers. We paid good money — sometimes really good money — for help. But the content never quite sounded like her. It was generic, sometimes tone-deaf to the nuances of mental health, and she still ended up doing most of the work reviewing and rewriting everything.
The worst part? After all that time and money, she wasn't seeing the results she wanted. Her authentic voice was getting lost, and potential clients weren't connecting with the content.
So We Built Something Better
I'm a software developer, and watching her struggle sparked an idea. What if we could build a tool that actually understood the unique needs of mental health professionals? Something that could help generate ideas and drafts, but kept her firmly in control of the final message?
We started building TheraContent together — combining her expertise as a therapist with my technical background. Every feature was designed around one core principle: AI should assist, not replace.
The tool needed to understand therapeutic language, respect ethical boundaries, and most importantly, make it easy for her to review and approve everything before it went live. No more generic content. No more losing her voice. No more paying others to create work she'd have to redo anyway.
What We Believe
We believe therapists shouldn't have to choose between serving their clients and growing their practice. We believe your authentic voice matters more than posting frequency. And we believe AI should be a helpful assistant, not a replacement for your professional judgment.
TheraContent is the tool we wish existed when we started this journey. Now we're sharing it with other mental health professionals who are facing the same challenges.